About Zahara
One product, on purpose
Zahara sells one bra. Not a line, not a range, not a new colourway every six weeks. One.
That is a deliberate constraint and it is why this page is short. Every other bra we could have made is a bra we did not then have to compromise on.
What we were trying to fix
Ask around and the same complaints come up about bras, almost always the same ones. The wire that eventually works loose and starts jabbing you under the arm. Straps narrow enough to leave a groove by mid afternoon. A row of hooks behind your back that you fasten by feel, with your elbows somewhere they should not be. And then the wire-free alternatives, which solve all three by quietly giving up on support.
The TrueForm Bra is an attempt at all of them at once. The support moved off a wire under the bust and onto a wide bonded band around the ribcage. The straps became a crossed panel across the upper back, so the load spreads instead of concentrating. The hooks became one clasp at the front. And the cups stayed as two shaped cups rather than one flat shelf, because wire-free should not mean flattened.
What we are not going to tell you
We are not going to tell you it will fix your back, correct your posture, or change how you feel about yourself. It is a bra. What we will tell you is exactly how it is built, which is set out in full on the product page, and that you have ninety days to work out whether it suits you.
Sizing
S to 5XL rather than band and cup. The knit stretches across roughly a band and a half either way, which is why a letter works here where it would not on a structured bra. Full measurements are on the size guide.
Talking to us
Email is the fastest route. bradleycho32@gmail.com. A person reads it and you will normally hear back within a business day.